You’ve probably heard about how not enough millennials nowadays are buying homes like the previous generations. “Millennials don’t buy homes”, everyone says. They’re either renting homes, jumping from city to city, or just not prioritizing owning a home at this stage of their lives. Marketing a home isn’t as easy as it used to be, especially when it comes to millennials. From busy lives to spending time on social media to settling down at a later age, millennials are motivated by different things. Despite that, millennials are a great audience to market your home to, especially because of their large spending power and presence in society – but only if you truly understand them and know what peaks their attention.